PINPOINT'S CORE VALUES

Our people are our main business asset. Their skills make us better than our competitors. They are treated fairly and rewarded competitively and we behave towards each other with honesty, compassion and respect. This ensures that we attract the best people and retain the excellent people we already have.

We value an open culture where people are prepared to give and receive constructive feedback. We encourage people to contribute ideas that improve the business - we expect everyone to be part of the team. We want to be thought of as professional, the best at what we do and focussed on quality.




Strong relationships with our customers are vital to our business. We nurture these relationships, to understand what our customers want and how we can best deliver it. We expect everyone in Pinpoint to make a contribution to building positive customer relationships.

We welcome candid feedback from our customers, because it helps us to improve and stay focussed on what they need. We also recognise that our view of the facts of any situation may be very different from the perception of our customer so we will always take the time to understand an issue completely from the customer's perspective and to explain matters carefully from our viewpoint, with empathy and patience.

While it is good to be "liked" - it is more important that we are respected for our focus on quality, professionalism and our integrity.



We take decisions based on what is the best and the safest way to do things rather than on the basis of what is the cheapest or easiest. This means that in designing each Pinpoint product and deciding what components are used, we give the most careful consideration to performance, accuracy, efficiency, effectiveness, reliability and resilience. It may only be the once that the Pinpoint System is used to call for help but that once could save someone's life.

This quality approach is the reason why our Systems use reliable infrared to activate them; use distributed intelligence rather than a central controller or PC; utilise a ring cabling system rather than a star layout; use robust design shapes like the cylindrical Personal Infrared Transmitter and the low-profile Over Door Light; and use robust materials like polycarbonate and ABS.



We actively look for better ways of doing things, never satisfied with 'good enough'. Our culture encourages people to collaborate, share ideas across our organisation and learn from each other. We recognise that not all new ideas succeed but we test them quickly and learn early without taking large risks.

Our people are central to this approach. Applying ideas that improve tools, processes, and systems only work because our people have the skills and attitudes that embrace innovation.




We expect to receive fair reward for our business performance. Consequently, we expect to be paid on time just as we expect to pay our suppliers on time.

We carefully manage financial risk and demand clear reporting of financial performance in our business. Our business strategy is based on steady growth by selecting only those jobs we are able to deliver safely, to specification, on time and profitably. The financial success of Pinpoint is our customers' best guarantee of our continuing support in the future.



We act openly and with honesty - our code of ethics sets the minimum standard for our behaviour. People have different values - we respect this and set our own minimum standards which all our employees must follow. We will ensure that all of our operational activities comply with all applicable rules, regulations and other requirements.

We will investigate any ethical violations or complaints and take appropriate action.

Our long-term reputation depends on doing the right thing within these core values - even if it adversely affects our business prospects in the short-term.